Marketing
Apr 27, 2008 12:19:03 GMT -5
Post by Defiant1 on Apr 27, 2008 12:19:03 GMT -5
Someone from Morris Communications visited one of my sites. Not sure which. Hmmm! A quick search online eventually led me to this page.
thinkmorris.com/articles/index.html
Marketing is essentially psychology. The website I found was essentially all flash and finding substance was a little more difficult. It's kind of like the way a car salesman tries to get you to buy a car by showing you the really convenient cup holder. If only a molded piece of plastic was what i hinged my decision upon.
So basically a company pays these guys to make their product look as good as possible to the masses. The first pdf on that link above made me smile. It starts out with a smooth way of saying nobody trusts hypocrites.
People are always trying to coax hypocrisy out of me. Fact is, all people are hypocrites. ALL. So a marketing company's job is to make a company look like the aren't hypocrites, while making their critics look like they are! I found that site interesting. Why? Because I am a critic. I evaluate. I publicly express my opinions. My occupation is that of a quality inspector. That is not one who seeks perfection, far from it. A quality inspector looks for compliance within acceptable tolerances. A quality inspector knows that nothing is perfect.
Here's a tidbit I learned a long time ago. If you know somebody's agenda (assuming they have one)... their actions will always circle back to achieve their agenda. Regardless of what a person says at any given moment, rest assured that they will align with their agenda at some point.
If you suspect a child of eating cookies before dinner when you said no.... you don't have to follow the kid around the house and listen to what he's saying and do a constant survey as to whether he's honest. You just sit in the kitchen and watch the cookie jar. It's a lot easier than playing his game of marketing and deception.
I'm going to be watching to see how certain company or two gets marketed. I've been critical of them. I'm going to see if they think ignoring me will ever keep me quiet. I'm going to see if they approach me like I'm their best buddy. I've seen it all. In the end, it's far better to market quality & integrity. Half your work is already done and it's just a matter of talking about it. Why hard sell when people just want information? People are indeed sheep and fall into the psychological profile of the average buyer, but they are offended when they realize it.
defiant1
thinkmorris.com/articles/index.html
Marketing is essentially psychology. The website I found was essentially all flash and finding substance was a little more difficult. It's kind of like the way a car salesman tries to get you to buy a car by showing you the really convenient cup holder. If only a molded piece of plastic was what i hinged my decision upon.
So basically a company pays these guys to make their product look as good as possible to the masses. The first pdf on that link above made me smile. It starts out with a smooth way of saying nobody trusts hypocrites.
People are always trying to coax hypocrisy out of me. Fact is, all people are hypocrites. ALL. So a marketing company's job is to make a company look like the aren't hypocrites, while making their critics look like they are! I found that site interesting. Why? Because I am a critic. I evaluate. I publicly express my opinions. My occupation is that of a quality inspector. That is not one who seeks perfection, far from it. A quality inspector looks for compliance within acceptable tolerances. A quality inspector knows that nothing is perfect.
Here's a tidbit I learned a long time ago. If you know somebody's agenda (assuming they have one)... their actions will always circle back to achieve their agenda. Regardless of what a person says at any given moment, rest assured that they will align with their agenda at some point.
If you suspect a child of eating cookies before dinner when you said no.... you don't have to follow the kid around the house and listen to what he's saying and do a constant survey as to whether he's honest. You just sit in the kitchen and watch the cookie jar. It's a lot easier than playing his game of marketing and deception.
I'm going to be watching to see how certain company or two gets marketed. I've been critical of them. I'm going to see if they think ignoring me will ever keep me quiet. I'm going to see if they approach me like I'm their best buddy. I've seen it all. In the end, it's far better to market quality & integrity. Half your work is already done and it's just a matter of talking about it. Why hard sell when people just want information? People are indeed sheep and fall into the psychological profile of the average buyer, but they are offended when they realize it.
defiant1